Farhad Siddique
Product Manager
Product Manager with 5 years of experience across financial systems, payments, customer engagement and bootstrapping. Currently working at Capital One, leading data driven strategies to reduce credit loss and creating solutions that help Canadians every day.
I take ideas from brainstorm to roadmap to working prototype, and I'm comfortable building multi-agent AI workflows to turn concepts into real products. Vibe coding my left field ideas into existence is basically a second job at this point. Before Capital One, I co-founded two startups. Currently building BudgetSync and quietly working on something new — check the projects page if you're curious.
I'm equally at home digging into the numbers and shaping strategy as I am getting into the weeds with engineering. Fluent in both spreadsheet and pull request.
5+
Years of PM
Experience
$4M+
Total
Impact
+20%
Avg. Customer
Engagement
4
Years in
Banking & Fintech
2
Startups
Co-founded
5+
Years of PM
Experience
$4M+
Total
Impact
+20%
Avg. Customer
Engagement
4
Years in
Banking & Fintech
2
Startups
Co-founded
Currently
Senior Associate – Mobile Adoption & Engagement
Capital One · Toronto, ON · Hybrid
- →Laying groundwork for a multi-year mobile engagement strategy targeting 3x platform value growth, spanning activation, retention, and in-app experience across the customer journey.
- →Redesigning engagement metrics framework to replace vanity metrics with outcome-connected signals; pulling raw Snowflake data and building monitoring scripts to track leading indicators tied directly to platform value.
- →Leading in-app customer feedback loop initiative to capture real-time insights and shorten discovery cycles, projected to reduce product iteration time by ~30%.
Skills
Product
Engineering
AI & APIs
Tools
Certifications
Awards
Canada Beacon Award
Capital One Canada · 2026
Capital One Canada's highest level of achievement, awarded for exceptional impact with the Customer Resiliency team.
University of Toronto Student Leadership Award
University of Toronto Alumni Association · 2022
Recognizes outstanding student leadership, service, and commitment to the university.
UC Merit Award
University College, UofT · 2022
Awarded to graduating students who made exceptional voluntary contributions to their college community.
Entrepreneurship Fellowship
University of Toronto · 2018
Side Projects
View all →BudgetSync
Mobile budgeting app that imports credit card statements, categorizes transactions with AI, and syncs to Google Sheets.
Cirkle
Mobile and web app for course-based group communication at UofT, built with React Native, TypeScript, Node.js, and SQL.